Israeli -born international model Bar Refaeli will soon be making her first venture into the business world as a designer of underwear. The following will be with a new internet-based retail sales business - Undeez - selling underwear online plus targeting both men and also women. A fellow fashion figure, former model Dudi Balsar, will serve s as the new company's CEO.
Undeez has an impressive line of investors backing it and even has already raised US$ 1 million. Among the investors are former CEO of 888, Gigi Levy, Payoneer President, Yuval Tal, plus Iftach Wizel, prior co-owner of Fox Fashion. The company expects to launch its website by December 2012, along with is certainly planning a future second round of financing. As the company is certainly targeting mainly the international market, the website will be accessible in a number of languages.
Bar Refaeli will head the Undeez design team, while maintaining her position as Fox Fashion's presenter. Shooting is definitely expected to start in the near future meant for the company's new catalogue, as well as intended for a number of commercials to be distributed on the social networks.
The new online retail venture, Undeez is planning to offer a collection of lingerie in a wide variety of colors along with styles. The offering will include thongs, bikini style and boxers, bras as well as tank tops, along with T-shirts with long as well as short sleeves. The range to be offered meant for me will include various styles of briefs, undershirts as well as T-shirts in a range of colors.
Undeez' target audience ranges in age from 18 to 45, and also prices are expected to be in the range of $10 to $25. The company is certainly planning to offer a subscription mailing service with automatic product delivery to its subscribers a number of times per year.